Analytical task: Compare the impact and effectiveness of two promotional
methods used by one film.
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The movie that I have chosen to analyse is Frozen. During
the period that this films was released two methods used by Walt Disney to help
promote this movie were firstly, the distribution of film posters to services
all around the country such as bus stops, trains, busses, billboards etc. and the
public advertisement of the film trailer on social medias (Facebook, YouTube,
twitter etc.)
The film that I have chosen is a widely distributed,
animated children’s called Frozen that now currently remains the highest
grossing animation of all time.
The production companies for this movie are Walt Disney
Animation Studios and Walt Disney pictures. The companies that helped to
distribute this film are: Walt Disney Studios Motion Pictures and Walt Disney
Studios Home Entertainment.
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