Language:
The title on this movie poster is written in a block like font. This connotes that the movie is going to have a scientific aura or a dystopian atmosphere/theme.The writing below the title saying "One man saw it coming" can also have a foreshadow effect on the viewer giving them the perception that the 'man' that is being spoken of in the sub heading is a hero and a paladin just by the atmosphere that is given off in the poster. The writing a little further below the sub heading it has all the names of the directors,companies and movie executives used for the creation of this movie which is hugely important as it is one of the main contributing factor on the sales, popularity and distinction of this movie.
Institution:
The movie I robot was produced by the companies 20th Century Fox, Davis Entertainment and overbook entertainment. Davis entertainment is a company specialise in the production scientific dystopian movies. They are very well known for the production of the movies: Predator, Alien vs Predator and I robot. All of which are very well known multimillion dollar, award winning and prominent/classic movies. It was a commercially successful movie making over $140 million dollars with a budget of 120 million dollars as well as being nominated for the Best Science Fiction film in the 2005 Saturn Awards and winning the Ascap Film and Television Music Awards in 2005.
Audience:
This movie looks like it would be targeted mainly towards males rather than females. I believe that this is because the main genres of this movie are science fiction and action. However, the second main character in this movie (Susan Calvin) who is very closely linked to the fist main character (Detective Del Spooner) is a middle aged interlectual female who appears in many of the most important scenes of this movie yet she is only on camera for about 1/4 of the movie. This could have a very mild effect on the target audience making it have a slight appeal to females. However this is only on a narrow scale as the scenes within this movie are quite violent and action packed which could be a major turn away for young females. In addition to males being the main target audience, I also think that this movie is targeted towards young teenagers ranging from the ages of twelve to up to the age of 25. I believe that this is because young males tend to be more attracted to science fiction, violent and action packed movies. Another contributing factor that helps further prove this theory is that Will Smith is the main character of this movie. He is a very commercial well known face, helping to draw the attention of younger males of today's age.
Representation:
In this movie poster, Will Smith (Detective Del Spooner) is the main focal point of the photo. He is placed in the centre of the photo in the dominant stance, yet a heroic manner is portrayed. The androids placed behind him gives the viewer the foreshadow effect that Detective Del Spooner is to put an end to these robots and stop a dystopian planet from being spouted.You can also tell that with this film poster, the viewer can easily tell that this is a science fiction movie. This is due to the way they've portrayed the atmosphere. The colours within the photo range from white to blue to black. These are quite futuristic colours that give the viewer a scientific view and approach on the movie. The mystic blue and airy sky makes the viewer perceive this movie with a dystopian based environment and hectic atmosphere.
The title on this movie poster is written in a block like font. This connotes that the movie is going to have a scientific aura or a dystopian atmosphere/theme.The writing below the title saying "One man saw it coming" can also have a foreshadow effect on the viewer giving them the perception that the 'man' that is being spoken of in the sub heading is a hero and a paladin just by the atmosphere that is given off in the poster. The writing a little further below the sub heading it has all the names of the directors,companies and movie executives used for the creation of this movie which is hugely important as it is one of the main contributing factor on the sales, popularity and distinction of this movie.
Institution:
The movie I robot was produced by the companies 20th Century Fox, Davis Entertainment and overbook entertainment. Davis entertainment is a company specialise in the production scientific dystopian movies. They are very well known for the production of the movies: Predator, Alien vs Predator and I robot. All of which are very well known multimillion dollar, award winning and prominent/classic movies. It was a commercially successful movie making over $140 million dollars with a budget of 120 million dollars as well as being nominated for the Best Science Fiction film in the 2005 Saturn Awards and winning the Ascap Film and Television Music Awards in 2005.
Audience:
This movie looks like it would be targeted mainly towards males rather than females. I believe that this is because the main genres of this movie are science fiction and action. However, the second main character in this movie (Susan Calvin) who is very closely linked to the fist main character (Detective Del Spooner) is a middle aged interlectual female who appears in many of the most important scenes of this movie yet she is only on camera for about 1/4 of the movie. This could have a very mild effect on the target audience making it have a slight appeal to females. However this is only on a narrow scale as the scenes within this movie are quite violent and action packed which could be a major turn away for young females. In addition to males being the main target audience, I also think that this movie is targeted towards young teenagers ranging from the ages of twelve to up to the age of 25. I believe that this is because young males tend to be more attracted to science fiction, violent and action packed movies. Another contributing factor that helps further prove this theory is that Will Smith is the main character of this movie. He is a very commercial well known face, helping to draw the attention of younger males of today's age.
Representation:
In this movie poster, Will Smith (Detective Del Spooner) is the main focal point of the photo. He is placed in the centre of the photo in the dominant stance, yet a heroic manner is portrayed. The androids placed behind him gives the viewer the foreshadow effect that Detective Del Spooner is to put an end to these robots and stop a dystopian planet from being spouted.You can also tell that with this film poster, the viewer can easily tell that this is a science fiction movie. This is due to the way they've portrayed the atmosphere. The colours within the photo range from white to blue to black. These are quite futuristic colours that give the viewer a scientific view and approach on the movie. The mystic blue and airy sky makes the viewer perceive this movie with a dystopian based environment and hectic atmosphere.
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